Fredrik Rydmans Snow White is a story about the fight against getting old, the fight to be loved, the fight against loneliness, the fight against mental illness. This will be a breathtaking journey into the digital world of our time, together with Snow White, the Queen of Instagram and 7 influencers. Mirror, mirror on the wall… ”-I have had Snow White on my mind for a very long time but the subject had to come at age, and now it is! Now when almost everyone has got the Mirror- Instagram and can compete in having more and more likes. Snow White might be one of the most famous fairytales of the world, and it should be, as it tells a story about deep human needs as affirmation, Snow Whites longing to be loved but also the mothers struggle for existence.” , says Fredrik Rydman.
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The Mother just published another selfie on Instagram and the result comes immidiatly: most likes of everyone! That was expected, considering all the ways she keep her self young and attractive. Yoga, different kind of diets, intestinal lavage, some surgery now and then.
Snow White her daugther, is a symbol of status and she can be exposed when needed. She is working hard to get her mothers attention and love, but the day Snow White get her own smart phone it all changes. A few selfies and Snow White get all the endorsment she longing for and very soon she has got many more likes than her mother.
To be replaced by someone younger, and worst of all, your own daughter, it destroys the mother! Life is fading away, that feeling is stressful and it has to come to an end. The mother makes a decision: Snow White has to go. Snow White must die.
In the forrest Snow White meets 7 infuencers. Each one with his unique diagnosis and around that they have built their personal brands. They are on a retreat to manage their addiction to social media and all of them had to leave their smart phones behind. They take long walks and try hard to get back to normal. All of them are quite occupied by them selfes and they dont pay Snow White much attention. They hardly notice her desperate attempt to be a part of the group. She has a secret weapon though…her Smart Phone. She might be able to use the phone to treat the influencers, but it can also uncover her.